000			03007nam a22002057a 4500
005			20250415125848.0
008			250415b |||||||| |||| 00| 0 eng d
020			_a9781032841557
082			_a808 _bLOI
100			_aLoizou, Andreas _921917
245			_aWrite now!: _bhow to influence and connect with your business writing
260			_bRoutledge _aNew York _c2025
300			_aviii, 132 p.
365			_aGBP _b32.00
500			_aTable of contents: Part 1 Clarity: Why Everyone Loves Great Writing. Chapter 1: Inside a reader’s mind. Chapter 2: What do you want from your writing? Chapter 3: How to make readers chose you. Chapter 4: Creating the best environment and mindset for writing. Part 2 Structure: The Nuts and Bolts of Writing. Chapter 5: Planning and intros. Chapter 6: Paragraphs and sentences. Chapter 7: Grammar and punctuation. Chapter 8: Words and meaning. Part 3 Influence: You Can Always Get What You Want. Chapter 9: Persuasion, connection, influence. Chapter 10: Finding your writing voice. Chapter 11: Key messages in crisis communications. Chapter 12: The six bricks of an unbeatable argument. Part 4 Charisma: A Better Way to Make an Impact. Chapter 13: A beginner’s guide to charisma. Chapter 14: The quest for clarity. Chapter 15: The power of business storytelling. Chapter 16: The human side of AI. Part 5 Polishing: Making the Diamond Shine. Chapter 17: The essential polishes – editing, revising, proofing. Chapter 18: Summaries and info tables. Chapter 19: Design and visuals. Chapter 20: What is readability, and how do you get it? [https://www.routledge.com/Write-Now-How-to-Influence-and-Connect-with-Your-Business-Writing/Loizou/p/book/9781032841557]
520			_aThis book will make you an influential business writer – the one who cuts through the noise and changes what your readers think, feel and do. Business writing often seems frightening, and seriously great writing is rare in the workplace. If writing has been taught at all, it’s through managers covering errors with red ink or online trolls complaining about grammar. This book offers a kinder, gentler, funnier way to improve your writing, from an author who’s taught around the world and is encouraging, original, fun and always supportive. Whether you read parts in sequence or jump to the topics that most interest you, with this hands-on guide at your side, you will: • Understand what readers want from writers • Write with confidence and style • Structure and plan your writing • Overcome writer’s block • Get more readers Anyone who has to write for business – to convince, to break down barriers and simply to express themselves well – will welcome the road-tested tips and techniques in this light-hearted and practical guide. (https://www.routledge.com/Write-Now-How-to-Influence-and-Connect-with-Your-Business-Writing/Loizou/p/book/9781032841557)
650			_aBusiness writing
650			_aStyle commercial _923157
942			_cBK _2ddc
999			_c9538 _d9538