000			03399nam a22002537a 4500
005			20250502102435.0
008			250502b |||||||| |||| 00| 0 eng d
020			_a9781032533865
082			_a302.2 _bBUS
100			_aBush, Lee _923666
245			_aDiversity, equity, and inclusion in strategic communications: _bbecoming culturally proficient communicators
260			_bRoutledge _aNew York _c2025
300			_axi, 180 p.
365			_aGBP _b38.99
500			_aTable of contents: List of Contributors Preface Introduction 1. DEI Definitions, Theories, and Concepts 2. Understanding and Reaching Diverse Audiences 3. Centering DEI in Strategic Writing Vanessa Bravo 4. Visual Storytelling: Reframing Diversity and Inclusion Michele Lashley 5. Inclusive Digital and Social Media Strategies Qian Xu 6. Designing Culturally Sensitive Research 7. Integrating DEI into the Campaign Planning Process 8. Working on Diverse Teams 9. Inclusive Leadership 10. Reputation Management and DEI 11. Communicating for Social Change Glossary Index [https://www.routledge.com/Diversity-Equity-and-Inclusion-in-Strategic-Communications-Becoming-Culturally-Proficient-Communicators/Bush-Lindsey/p/book/9781032533865?srsltid=AfmBOoqGMDlFBts2dKxcItHAYUWZF21d3XU8vw95RstP9cpwFoglcIoT]
520			_aTaking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. (https://www.routledge.com/Diversity-Equity-and-Inclusion-in-Strategic-Communications-Becoming-Culturally-Proficient-Communicators/Bush-Lindsey/p/book/9781032533865?srsltid=AfmBOoqGMDlFBts2dKxcItHAYUWZF21d3XU8vw95RstP9cpwFoglcIoT)
650			_aCommunication in organizations
650			_aPublic relations
650			_aDiscrimination _923667
650			_aAdvertising
650			_aEquality
700			_aLindsey, Karen _923668
942			_cBK _2ddc
999			_c9137 _d9137