000			02632nam a22002057a 4500
005			20250404120114.0
008			250404b |||||||| |||| 00| 0 eng d
020			_a9781032530284
082			_a658.8 _bGAB
100			_aGabay, Jonathan J _922682
245			_aPractical digital marketing and AI psychology: _bhow to gain online consumer trust and sales using technologies and psychology
260			_bRoutledge _aNew York _c2024
300			_axiv, 438 p.
365			_aGBP _b34.99
500			_aTable of contents: 1. Atlas of your mind 2. I vs AI 3. Me, myself and I 4. Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) 5. Brand kisses in the mind 6. Modelling excellence 7. Brain sells 8. Alone together 9. Scan: cognitive biases, fallacies, and rules of thumb [https://www.routledge.com/Practical-Digital-Marketing-and-AI-Psychology-How-to-Gain-Online-Consumer-Trust-and-Sales-Using-Technologies-and-Psychology/Gabay/p/book/9781032530284]
520			_aPractical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. (https://www.routledge.com/Practical-Digital-Marketing-and-AI-Psychology-How-to-Gain-Online-Consumer-Trust-and-Sales-Using-Technologies-and-Psychology/Gabay/p/book/9781032530284)
650			_aDigital marketing
650			_aAI-Psyschology _922683
942			_cBK _2ddc
999			_c9028 _d9028