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020			_a9780367405182
082			_a646.72068 _bLEW
100			_aLewis, Wendy _921329
245			_aAesthetic clinic marketing in the digital age: _bFrom meta to AI
260			_bRoutledge _aNew York _c2024
300			_a2nd
365			_aGBP _b47.99
500			_aTable of contents: Preface About The Author Other publications from Wendy Lewis Introduction: Evolution of the Aesthetic Market Modern Aesthetic Patient Experience Business of Branding & Rebranding Strategic Primer for Digital Marketing Optimizing the Marketing Mothership Content Marketing Pearls for Platforms Social Media Strategies Revisited Now Entering the Metaverse Multimedia Communication in Action Future Proof Your Practice With AI Appendix Glossary of Marketing and AI Terms for Aesthetic Businesses Index (https://www.routledge.com/Aesthetic-Clinic-Marketing-in-the-Digital-Age-From-Meta-to-AI/Lewis/p/book/9780367405182)
520			_aAesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success (https://www.routledge.com/Aesthetic-Clinic-Marketing-in-the-Digital-Age-From-Meta-to-AI/Lewis/p/book/9780367405182)
650			_aBeauty culture economics _922658
650			_aBeauty culture--Marketing cosmetic _922659
650			_aCosmetic techniques--Economics _922660
650			_aMarketing of health services _922661
650			_aSocial media--Economics _922662
942			_cBK _2ddc
999			_c9020 _d9020