000			02123nam a22002537a 4500
005			20250227130557.0
008			250227b |||||||| |||| 00| 0 eng d
020			_a9783031454288
082			_a658.801 _bBAI
100			_aBaines, Tim _921799
245			_aServitization strategy: _bdelivering customer-centric outcomes through business model innovation
260			_bPalgrave Macmillan _aSwitzerland _c2024
300			_axxxiii, 227 p.
365			_aEURO _b32.99
490			_aPalgrave Executive Essentials
520			_aCompeting through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization. Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields. (https://link.springer.com/book/10.1007/978-3-031-45426-4)
650			_aService business models _921800
650			_aProduct-service systems _921801
650			_aIndustry 4.0
650			_aCustomer services
700			_aZiaee Bigdeli, Ali _921802
700			_aKapoor, Kawal _921803
942			_cBK _2ddc
999			_c8954 _d8954