000			01947nam a22002417a 4500
005			20250227125939.0
008			250227b |||||||| |||| 00| 0 eng d
020			_a9789819734252
082			_a658.827 _bLEE
100			_aLee, Jeongmin _921265
245			_aThe psychology behind design: _ba marketing perspective
260			_bSpringer _aSingapore _c2024
300			_ax, 258 p.
365			_aEURO _b129.99
520			_aThis book explains the psychology theory behind design using plain language. The inspiration came from the "democratic design" philosophy of IKEA. This book attempts to help people enjoy designs more, by explaining consumer psychology that lurks behind designs of everyday things. Another purpose of the book is to aid designers and marketers in understanding consumer behavior and to help them leverage this knowledge in their respective fields. Marketers and designers often find it hard to communicate effectively due to their disparate fields. However, this book aims to bridge this gap by showing that activities in both design and marketing can be better understood through the lens of design psychology, promoting better communication and collaboration. Although the book contains more than a hundred psychology theories that can affect design, it is structured in a reader-friendly manner, and chapters are segmented such that each chapter contains about 7~15 theories. Despite the large amount of academic research behind the theories, the application of these theories comes from commonplace consumer behaviors and daily design examples, promising an easy, relatable read. (https://link.springer.com/book/10.1007/978-981-97-3426-9)
650			_aConsumer behavior
650			_aBehavioral economics _92352
650			_aBrand-building--Psychological aspects _921795
650			_aPsychological economics _921796
700			_aChu, Wujin _921797
700			_aBaumann, Chris _921798
942			_cBK _2ddc
999			_c8951 _d8951