000			02726nam a22002297a 4500
005			20250306205147.0
008			250306b |||||||| |||| 00| 0 eng d
020			_a9781119984818
082			_a658.827 _bWHE
100			_aWheeler, Alina _922188
245			_aDesigning brand identity: _ba comprehensive guide to the world of brands and branding
250			_a6th
260			_bWiley _aNew Jersey _c2024
300			_axiii, 332 p.
365			_aUSD _b53.95
520			_aRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. (https://www.wiley.com/en-ae/Designing+Brand+Identity%3A+A+Comprehensive+Guide+to+the+World+of+Brands+and+Branding%2C+6th+Edition-p-9781119984818)
650			_aBrand name products _9335
650			_aBranding (Marketing)
650			_aTradematks--Design _922189
700			_aMeyerson, Rob _922190
942			_cBK _2ddc
999			_c8949 _d8949