000			02156nam a22002297a 4500
005			20250306190915.0
008			250306b |||||||| |||| 00| 0 eng d
020			_a9781032204871
082			_a658.82702854 _bCUO
245			_aDigital transformation and corporate branding: _bopportunities and pitfalls for identity and reputation management
260			_bRoutledge _aLondon _c2024
300			_axv, 307 p.
365			_aGBP _b39.99
490			_aRoutledge Studies in Marketing
520			_aTechnological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology. (https://www.routledge.com/Digital-Transformation-and-Corporate-Branding-Opportunities-and-Pitfalls-for-Identity-and-Reputation-Management/Cuomo-Foroudi/p/book/9781032204871)
650			_aBranding (Marketing)--Technological aspects _922163
650			_aCorporate branding _922164
650			_aDigital branding _922165
700			_aCuomo, Maria Teresa _922166
700			_aForoudi, Pantea _910869
942			_cBK _2ddc
999			_c8945 _d8945