000			02040nam a22002057a 4500
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020			_a9798868803116
082			_a658.80063 _bNAJ
100			_aNajafov, Eldar _921259
245			_aChatGPT for marketing: _blearn practical applications of ChatGPT for marketing
260			_bApress _aNew York _c2024
300			_axix, 160 p.
365			_aEURO _b49.99
520			_aExplore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavors. This book introduces ChatGPT, covering its architecture, training process, and applications across various fields. Start by delving into the benefits of integrating ChatGPT into everyday routines, emphasizing its potential to streamline tasks, optimize time management, and provide valuable insights that can revolutionize individuals’ work approaches. You'll then look more closely at ChatGPT’s mechanics, its capabilities, limitations, and unique features. The book also outlines the best practices for utilizing ChatGPT, offering practical tips, techniques, and strategies to enhance output quality and reliability, while minimizing errors and maximizing results. You’ll focus on ChatGPT’s relevance in marketing tasks, such as generating product descriptions, creating email templates, automating social media posts, and addressing customer inquiries. The book concludes by exploring techniques for marketing with ChatGPT, including integration with other tools, data analysis, reporting, and customizing ChatGPT to meet specific marketing needs. In the end, you’ll have the knowledge and skills needed to leverage ChatGPT’s AI marketing capabilities and to harness its power for success in the digital age. (https://link.springer.com/book/10.1007/979-8-8688-0312-3)
650			_aChatGPT--Marketing aspects _921791
650			_aArtificial intelligence--Marketing aspects _921792
650			_aText generation _921793
942			_cBK _2ddc
999			_c8944 _d8944