000			02037nam a22002297a 4500
005			20250227120833.0
008			250227b |||||||| |||| 00| 0 eng d
020			_a9783031690105
082			_a658.8 _bGUI
100			_aGuido, Gianluigi _921258
245			_aGodfather marketing: _bprophecies for the markets of the future
260			_bPalgrave Macmillan _aSwitzerland _c2024
300			_aix, 184 p.
365			_aEURO _b119.99
490			_aPalgrave Studies in Marketing, Organizations and Society
520			_aIn a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before selling products, offering solutions to consumers in exchange for their unwavering loyalty. This compelling book presents a unique and provocative new vision of future markets, where firms evolve into organizations reminiscent of “mafia families” stripped of criminal connotations, establishing relationships with their customers based on satisfaction, reciprocation, recognition of merit, and punishment of wrongdoing. In a “Credibility Economy”, where the quality of information supersedes its quantity, especially with the development of AI, this approach gives firms a competitive edge through the creation of a trusted network grounded in a code of honor. Godfather Marketing offers an engaging, accessible, and fresh perspective on marketing, where readers will discover unique insights on consumer behavior and market dynamics, highlighting how they can benefit the broader community, provided appropriate measures are taken to safeguard personal freedom. (https://link.springer.com/book/10.1007/978-3-031-69011-2)
650			_aFirm credibility _921788
650			_aCustomer loyalty
650			_aMarket networks _921789
650			_aDrivers of new paradigm adoption _921790
942			_cBK _2ddc
999			_c8943 _d8943