000			01868nam a22002297a 4500
005			20250227114909.0
008			250227b |||||||| |||| 00| 0 eng d
020			_a9781398615236
082			_a658.802 _bGLE
100			_aGlenister, Gordon _99045
245			_aInfluencer marketing strategy: _bhow influencers can help grow your business
250			_a2nd
260			_bKogan Page _aLondon _c2024
300			_axiv, 337 p.
365			_aUSD _b41.99
520			_aInfluencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy. (https://www.koganpage.com/marketing-communications/influencer-marketing-strategy-9781398615236)
650			_aMarketing--Social aspects _910185
650			_aSocial influence _910184
650			_aSocial media
650			_aInternet marketing
942			_cBK _2ddc
999			_c8937 _d8937