000			01423nam a22002417a 4500
005			20250227114426.0
008			250227b |||||||| |||| 00| 0 eng d
020			_a9783031370960
082			_a658.801 _bSHE
245			_aCustomer centric support services in the digital age: _bthe next frontier of competitive advantage
260			_bPalgrave Macmillan _aSwitzerland _c2024
300			_axxiii, 294 p.
365			_aEURO _b159.99
520			_aThis book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships. (https://link.springer.com/book/10.1007/978-3-031-37097-7)
650			_aCompetitive advantage _921775
650			_aService industries -- Marketing _9331
650			_aCustomer services
700			_aSheth, Jagdish N.
700			_aJain, Varsha _94901
700			_aMogaji, Emmanuel _99434
700			_aAmbika, Anupama _921776
942			_cBK _2ddc
999			_c8934 _d8934