000			01337nam a22002057a 4500
005			20250227113736.0
008			250227b |||||||| |||| 00| 0 eng d
020			_a9783030100759
082			_a658.827 _bDER
100			_aDerval, Diana _920792
245			_aDesigning luxury brands: _bthe science of pleasing customers' senses
260			_bSpringer _aSwitzerland _c2018
300			_axxii, 170 p.
365			_aEURO _b64.99
490			_aManagement for Professionals
520			_aThis book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle. (https://link.springer.com/book/10.1007/978-3-319-71557-5)
650			_aBrand new products _919855
650			_aLuxury brand _921774
942			_cBK _2ddc
999			_c8933 _d8933