000			01684nam a22002537a 4500
005			20250226221827.0
008			250226b |||||||| |||| 00| 0 eng d
020			_a9781394219117
082			_a658.8 _bROS
100			_aRossi, Peter E. _921248
245			_aBayesian statistics and marketing
250			_a2nd
260			_bJohn Wiley & Sons Ltd. _aNew Jersey _c2024
300			_aviii, 391 p.
365			_aUSD _b110.00
490			_aWiley Series in Probability and Statistics
520			_aBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. (https://www.wiley.com/en-hk/Bayesian+Statistics+and+Marketing%2C+2nd+Edition-p-9781394219117)
650			_aMarketing research--Mathematical models _921763
650			_aMarketing--Mathematical models _921764
650			_aBayesian statistical decision theory
700			_aAllenby, Greg _921765
700			_aMisra, Sanjog _921766
942			_cBK _2ddc
999			_c8930 _d8930