000			01350nam a22002057a 4500
005			20250306185159.0
008			250306b |||||||| |||| 00| 0 eng d
020			_a9780520387072
082			_a658.827 _bSOB
100			_aSobande, Francesca _922157
245			_aBig brands are watching you: _bmarketing social justice and digital culture
260			_bUniversity of California Press _aCalifornia _c2024
300			_axv, 235 p.
365			_aUSD _b29.95
520			_aHow is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding. (https://www.ucpress.edu/books/big-brands-are-watching-you/paper)
650			_aBranding (Marketing)--Political aspects _922158
650			_aSocial justice--Economic aspects _922159
650			_aMass media--Influence _922160
942			_cBK _2ddc
999			_c8929 _d8929