000			01829nam a22002177a 4500
005			20250305215221.0
008			250305b |||||||| |||| 00| 0 eng d
020			_a9781032394701
082			_a659.285 _bCAP
100			_aCapo, Francesca _921236
245			_aEntrepreneurial finance, crowdfunding, and language: _bfrom social to financial support
260			_bRoutledge _aNew York _c2024
300			_avii, 116 p.
365			_aGBP _b39.99
490			_aRoutledge Studies in Entrepreneurship and Small Business
520			_aConsidering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources. This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture. Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making. (https://www.routledge.com/Entrepreneurial-Finance-Crowdfunding-and-Language-From-Social-to-Financial-Support/Capo-DiPietro/p/book/9781032394701)
650			_aCommunication in financial institutions _922088
650			_aCorporations--Finance
700			_aPietro, Francesca Di _922089
942			_cBK _2ddc
999			_c8918 _d8918