000			03319nam a22002417a 4500
999			_c879 _d879
005			20210301143809.0
008			210226b ||||| |||| 00| 0 eng d
020			_a9784431562160
082			_a153.83015118 _bTAK
100			_aTakemura, Kazuhisa _92211
245			_aBehavioral decision theory: psychological and mathematical descriptions of human choice behavior
260			_bSpringer _aTokyo _c2014
300			_axv, 207 p.
365			_aEURO _b99.99
504			_aTable of contents: 1. Decision-Making Phenomenon and Behavioral Decision Theory 2. Ordinal Utility and Preference Reversal Phenomenon 3. Causes of Preference Reversal Phenomenon 4. Psychology of Preference Reversals and Prominence Hypothesis 5. Expected Utility Theory and Psychology 6. Axioms and Counterexamples Expected Utility Theory 7. Preference Paradox and Nonlinear Expected Utility Theory 8. Prospect Theory and Decision-Making Phenomena 9. The Framing Effect of Decision Making 10. Theories Used to Explain the Framing Effect 11. Decision-Making Process 12. Behavioral Decision Theories that Explain Decision-Making Processes 13. Behavioral Decision Theory and Good Decision Making
520			_aAbout this book This book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is called a theory, but actually it is a combination of various psychological theories, for which no axiomatic systems, such as the utility theory widely used in economics, have been established; it is often limited to qualitative knowledge. However, as suggested in the studies of H. A. Simon, who won the Nobel Prize for Economics in 1978, and D. Kahneman, who won the prize in 2002, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering, and are expected to become more useful in the future. This book explains various behavioral decision theories related to decision-making processes. Numerous models have been proposed to explain the psychological processes related to such a selection of decision strategies, and this book also introduces some new models that are useful to explain decision-making processes. The book concludes with speculation about the future of modern behavioral decision theories while referring to their relation to fields associated with neuroscience, such as neuroeconomics, that have been developed in recent years. In addition, each chapter includes a bibliography that can be referred to when studying more details related to behavioral decision theory. Reading this book requires no advanced expertise; nonetheless, an introductory knowledge of psychology, business administration, and economics, and approximately a high school graduate’s level of mathematics should facilitate the reader’s comprehension of the content.
650			_aChoice (Psychology)--Mathematical models _92736
650			_aDecision making--Mathematical models _91481
650			_aOperations research _9757
650			_aEconomics, Mathematical _91941
650			_aEconomics--Psychological aspects _91925
942			_2ddc _cBK