000			01816nam a22002057a 4500
005			20250216132330.0
008			250216b |||||||| |||| 00| 0 eng d
020			_a9780367859305
082			_a658.827 _bSTU
245			_aContemporary issues in luxury brand management: _bmastering luxury management
260			_bRoutledge _aLondon _c2023
300			_axv, 162 p.
365			_aGBP _b39.99
520			_aThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. (https://www.routledge.com/Contemporary-Issues-in-Luxury-Brand-Management/Studente-Cattaneo/p/book/9780367859305)
650			_aLuxury goods industry--Management _910814
650			_aBrand name products _9335
700			_aStudente, Sylvie _921489
700			_aCattaneo, Eleonora _921490
942			_cBK _2ddc
999			_c8637 _d8637