000			01882nam a22002417a 4500
005			20250313193216.0
008			250313b |||||||| |||| 00| 0 eng d
020			_a9781638282662
082			_a658.80028563 _bKIM
100			_aKim., TaeWoo _920420
245			_aArtificial intelligence in marketing and consumer behavior research
260			_bNow Publishers _aHanover _c2023
300			_a97 p.
365			_aUSD _b75.00
520			_aExamining the impact of technology on marketing has been an important research topic dating to the advent of radio, TV, and the Internet. Whereas each new technology had its own implications in the history of marketing research, it is becoming increasingly clear that the emergence of artificial intelligence (AI) is changing the marketing landscape in an unprecedented way. AI technology has been long out there, but recent breakthrough developments suggest we are entering a new technological zeitgeist with profound implications for both marketers and consumers. The current research provides a systematic review of academic AI research conducted in the domain of marketing and consumer psychology. The current review integrates previous research published in leading marketing and psychology journals between 2018 and 2023, during which behavioral research on AI has grown substantially. We synthesize the existing literature and provide guidance for behavioral researchers working in this area. This review concludes with a discussion on critical issues associated with AI and makes suggestions for future research directions. 9https://www.nowpublishers.com/article/Details/MKT-078)
650			_aArtificial intelligence
650			_aConsumer behavior--Reserach _922380
650			_aMarketing research
700			_aUsman, Umair _922381
700			_aGarvey, Aaron _922382
700			_aDuhachek, Adam _922383
942			_cBK _2ddc
999			_c8635 _d8635