000			03080nam a22002297a 4500
005			20250118160459.0
008			250114b |||||||| |||| 00| 0 eng d
020			_a9781108727136
082			_a338.064 _bCUE
245			_aInnovating for the middle of the pyramid in emerging countries
260			_bCambridge University Press _aNew York _c2021
300			_axix, 386 p.
365			_aGBP _b25.99
500			_aTable of content: 1. Innovating for the New Middle Classes in Emerging Countries Alvaro Cuervo-Cazurra 2. New Middle Classes in Medium-Income Countries Miguel A. Montoya and Francisco J. Valderrey 3. Innovation that Saves Lives Miguel A. Montoya and Francisco J. Valderrey 4. Education for Everyone Otto Regalado-Pezua and Daniel Lemus 5. 'My House, My Pride' – The Housing Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro 6. Banking the Unbanked – Innovative Business Models Championing the Financial Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica 7. Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge Alcaraz 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones 9. Money, Money, Money – Innovating Access to Credit Mauricio Cervantes and Jose Moreno 10. Inclusive Hedging – The Microinsurance Catalyst Arturo Bernal, Xiomara Vazquez, and Isai Guizar 11. From Mission Impossible to Mission Accomplished! – Innovative Business Models Strengthening Poor Distribution Channels Jasenko Ljubica and Eileen Daspro 12. Innovating for the Middle of the Pyramid in Emerging Countries – Doing Well by Doing Good Alvaro Cuervo-Cazurra and Miguel A. Montoya. [https://www.cambridge.org/us/universitypress/subjects/management/international-business/innovating-middle-pyramid-emerging-countries?format=PB]
520			_aThe transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment. (https://www.cambridge.org/us/universitypress/subjects/management/international-business/innovating-middle-pyramid-emerging-countries?format=PB)
650			_aMiddle class--Developing countries _920628
650			_aBasic needs--Developing countries _920629
650			_aTechnological innovations--Developing countries _920630
700			_aCuervo-Cazurra, Alvaro [Editor] _920631
700			_aMontoya, Miguel A [Editor] _920632
942			_cBK _2ddc
999			_c8514 _d8514