000			02592nam a22002177a 4500
005			20250119102351.0
008			250114b |||||||| |||| 00| 0 eng d
020			_a9781032428109
082			_a658.15 _bBEN
100			_aBennett, Roger _95025
245			_aFundraising and nonprofit marketing: _ba research overview
250			_a2nd
260			_bRoutledge _aNew York _c2024
300			_aviii, 121 p.
365			_aGBP _b19.99
490			_aState of the Art in Business Research
500			_aTable of content: 1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research [https://www.routledge.com/Fundraising-and-Nonprofit-Marketing-A-Research-Overview/Bennett/p/book/9781032428109?srsltid=AfmBOorRLH_iT1ke5RXOqsGzcepzCmkFwnVudTXkZSY0JQYdk7vbeDGt]
520			_aThis book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research. This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors’ levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research. Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field. (https://www.routledge.com/Fundraising-and-Nonprofit-Marketing-A-Research-Overview/Bennett/p/book/9781032428109?srsltid=AfmBOorRLH_iT1ke5RXOqsGzcepzCmkFwnVudTXkZSY0JQYdk7vbeDGt)
650			_aNonprofit organizations marketing _910028
942			_cBK _2ddc
999			_c8510 _d8510