000			02234nam a22002057a 4500
005			20250114122959.0
008			250114b |||||||| |||| 00| 0 eng d
020			_a9789819744879
082			_a658.8 _bYAU
100			_aYau, Oliver H. M _920621
245			_aChinese marketing and management scales
260			_bPalgrave Macmillan _aSingapore _c2024
300			_axxii, 299 p.
365			_aEUR _b119.99
500			_aTable of content: Introduction Oliver H. M. Yau, Bernard Lee Pages 1-13 Research Methodology Oliver H. M. Yau, Bernard Lee Pages 15-59 Chinese Culture-Related Scales Oliver H. M. Yau, Bernard Lee Pages 61-119 General Marketing and Management Scales Developed in the Chinese Context Oliver H. M. Yau, Bernard Lee Pages 121-202 Exemplary Paper for a Selected Scale Oliver H. M. Yau, Bernard Lee Pages 203-247 How to Adopt the Scales from This Book Oliver H. M. Yau, Bernard Lee Pages 249-278 [https://link.springer.com/book/10.1007/978-981-97-4488-6]
520			_aThis book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context. This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field. The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book. (https://link.springer.com/book/10.1007/978-981-97-4488-6)
650			_aMarketing--China _917219
700			_aLee, Bernard _920622
942			_cBK _2ddc
999			_c8509 _d8509