000			02332nam a2200241 4500
005			20250114110557.0
008			250114b |||||||| |||| 00| 0 eng d
020			_a9783031471858
082			_a338.9 _bVID
100			_aVidickienė, Dalia _920575
245			_aRural transformation through servitization: _ba qualitative structure approach
260			_bPalgrave Macmillan _aCham _c2024
300			_axvii, 387 p.
365			_aEUR _b139.99
520			_aRural development paradigms after the Second World War depended on a set of assumptions relevant to the mass-scale industrialization of the agricultural sector. However, most of these assumptions are now invalid and we need strategies for redesigning the industrial economic system to co-create value according to the rules of post-industrial society. To grasp better what drives today's rural development, this book conducts an analysis of qualitative changes in economic and social life caused by a major innovation model inherent to post-industrial society – servitization. The book aims to contribute to the scarce literature on the role of servitization in farming and rural development. It offers a conceptual and empirical understanding of the ways of servitization in agriculture and rural development, examined through the prism of an evolutionary approach based on the theory of qualitative structure. The method of qualitative structure explains why and how a switch from product-oriented business logic to service-oriented business logic happens and helps to find many new insights useful for improving farm management and socio-economic development of rural regions. It combines a systematic and evolutionary analysis of literature on servitization and agricultural production strategies with case studies of farming and territorial servitization projects implemented in Lithuania. It will be of great interest to researchers and students in the field of rural development studies, servitization and business model innovation (https://link.springer.com/book/10.1007/978-3-031-47186-5)
650			_aRural development
650			_aCase studies _915201
700			_aLankauskienė, Rita _920576
700			_aMelnikienė, Rasa _920577
700			_aGedminaitė-Raudonė, Živilė _920578
700			_aSimonaitytė, Vitalija _920579
942			_cBK _2ddc
999			_c8502 _d8502