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008 250110b |||||||| |||| 00| 0 eng d
020 _a9789819729616
082 _a658.4012
_bMIS
245 _aBusiness resilience and market adaptability:
_bpandemic effects and strategies for recovery
260 _bPalgrave Macmillan
_aSingapore
_c2024
300 _axxviii, 294 p.
365 _aEUR
_b159.99
490 _aPolitical Economy of the Middle East
520 _aThis book assesses the resilience of enterprises and their abilities to adapt to changing circumstances and new business environments in the time of crises. Entrepreneurs, small and medium enterprises, and large corporations proved to be capable of utilizing innovation and technology to survive the economic and financial consequences of the COVID-19 pandemic. Many enterprises have succeeded in turning the pandemic crisis into viable business opportunities, dominating local and regional markets, and putting them at the heart of technological transformation. The book also emphasizes the role of innovation, digitalization, and technology in developing new business models and innovative strategies that contributed to enhancing business resilience and market adaptability during the pandemic. The implementation of the new business model and working methods has not only made companies more competitive, but it also ensured the sustainability of the flow of goods and services in the time of the crisis. The analysis is provided through a detailed examination of key sectors, including small and medium enterprises, logistics and supply chain, food security, and labor market. While acknowledging the unprecedented economic and financial consequences of the pandemic on enterprises and markets, this book stresses the importance of the lessons learned from this experience that are critical for supporting the business sector and strengthening market fundamentals to withstand similar crises in the future. (https://link.springer.com/book/10.1007/978-981-97-2962-3)
650 _aCovid-19 pandemic
_915290
650 _aEntrepreneurship during the pandemic
_920373
700 _aMishrif, Ashraf [Editor]
_920374
942 _cBK
_2ddc
999 _c8428
_d8428