000			01784nam a22001937a 4500
005			20250112173041.0
008			250109b |||||||| |||| 00| 0 eng d
020			_a9783031697531
082			_a658.4052 _bADD
100			_aAddimando, Federico _920310
245			_aNegotiation neuroscience: _bthe brain science behind business deals
260			_bSpringer _aCham _c2024
300			_axii, 187 p.
365			_aEUR _b119.99
520			_aThe book delves into the fascinating intersection of neuroscience and negotiation, offering a groundbreaking exploration into how our brains influence and are influenced by the negotiation process. With an emphasis on practical application, this book is designed to equip readers with a deep understanding of the neurological mechanisms during negotiations, empowering them to optimize their approach and achieve better outcomes in business deals. Structured for both accessibility and depth, the book begins with an exploration of the fundamental principles of negotiation neuroscience, providing readers with a solid foundation of knowledge. It then progresses to more advanced topics, such as the role of emotions, cognitive biases, and decision-making processes in negotiations. Each chapter is rich with real-world examples, case studies, and practical tips, ensuring readers can immediately apply their newfound insights to their negotiation scenarios. In today's rapidly evolving business landscape, where successful negotiation skills are essential for navigating complex deals and relationships, understanding the neuroscience behind negotiation is more crucial than ever. (https://link.springer.com/book/10.1007/978-3-031-69754-8)
650			_aNegotiation--Psychological aspects _920311
650			_aNeurosciences
942			_cBK _2ddc
999			_c8407 _d8407