000 02086nam a2200205 4500
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008 250109b |||||||| |||| 00| 0 eng d
020 _a9789819738342
082 _a658.8
_bXIO
100 _aXiong, Li
_920304
245 _aUser-driven cross-border e-commerce platform competition and policy analysis
260 _bSpringer
_aSingapore
_c2024
300 _axi, 237 p.
365 _aEUR
_b149.99
490 _aAdvanced Studies in E-commerce
520 _aThis book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. (https://link.springer.com/book/10.1007/978-981-97-3835-9)
650 _aElectronic commerce
700 _aWang, Houcai
_920305
942 _cBK
_2ddc
999 _c8396
_d8396