000			02100nam a22002057a 4500
005			20250109155955.0
008			250109b |||||||| |||| 00| 0 eng d
020			_a9783031596360
082			_a658.872 _bKUM
100			_aKumar, V
245			_aTransformative marketing: _bcombining new age technologies and human insights
260			_bPalgrave Macmillan _aCham _c2024
300			_axxix, 379 p.
365			_aEUR _b34.99
490			_aPalgrave Executive Essentials
520			_aThis book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape! (https://link.springer.com/book/10.1007/978-3-031-59637-7)
650			_aMarketing--Data processing
700			_aKotler, Philip
942			_cBK _2ddc
999			_c8395 _d8395