| 000 | 00930nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250112171337.0 | ||
| 008 | 250109b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9783031716621 | ||
| 082 |
_a658.827 _bVIE |
||
| 100 |
_aVierula, Markku _920292 |
||
| 245 |
_aFind your market-oriented competitive advantage: _ba toolkit for strategy and branding |
||
| 260 |
_bSpringer _aCham _c2024 |
||
| 300 | _axxiii, 145 p. | ||
| 365 |
_aEUR _b44.99 |
||
| 520 | _aCompetitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought. (https://link.springer.com/book/10.1007/978-3-031-71663-8) | ||
| 650 | _aMarketing | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c8383 _d8383 |
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