000			01839nam a22002177a 4500
005			20250108110339.0
008			250108b |||||||| |||| 00| 0 eng d
020			_a9789819735525
082			_a658.8 _bHOS
100			_aHossain, Muhammad Ismail _915174
245			_aMarketing in a transition economy: _bnew realities, challenges, and prospects
260			_bPalgrave Macmillan _aSingapore _c2024
300			_axliv, 545 p.
365			_aEUR _b109.99
520			_aThis book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry. (https://link.springer.com/book/10.1007/978-981-97-3553-2)
650			_aBrand management
650			_aMarketing--Case studies _920229
700			_aAkter, Nasrin _920230
700			_aMuzareba, Abureza M _920231
942			_cBK _2ddc
999			_c8316 _d8316