000			02032nam a22002417a 4500
005			20241222130330.0
008			241222b |||||||| |||| 00| 0 eng d
020			_a9781032688473
082			_a647.940688 _bHIN
100			_aHinson, Robert E. _919730
245			_aHospitality and tourism marketing: _bbuilding customer driven hospitality and tourism organizations
260			_bRoutledge _aNew York _c2024
300			_axxii, 352 p.
365			_aGBP _b54.99
520			_aHospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. (https://www.routledge.com/Hospitality-and-Tourism-Marketing-Building-Customer-Driven-Hospitality-and-Tourism-Organizations/Hinson-Mensah-Amoako-Mensah-Coffie-Khosa/p/book/9781032688473)
650			_aTourism marketing _919948
700			_aMensah, Ishmael _919949
700			_aAmoako, George Kofi _919950
700			_aMensah, Esi Akyere _919951
700			_aCoffie, Isaac Sewornu _919952
700			_aKhosa, Eddy _919953
942			_cBK _2ddc
999			_c8240 _d8240