000			02572nam a22002057a 4500
005			20250119152046.0
008			250119b |||||||| |||| 00| 0 eng d
020			_a9789819706068
082			_a658.8 _bAGH
100			_aAghazadeh, Hashem _920793
245			_aDigital marketing technologies
260			_bPalgrave Macmillan _aSingapore _c2024
300			_axxi, 230 p.
365			_aEUR _b89.99
500			_aTable of content: Digital Marketing Fundamentals Hashem Aghazadeh, Mozhde Khoshnevis Pages 3-29 Digital Marketing Analysis and Strategy Hashem Aghazadeh, Mozhde Khoshnevis Pages 31-61 Digital Marketing Implementation and Practice Hashem Aghazadeh, Mozhde Khoshnevis Pages 63-89 Applications of Marketing Technologies (Martechs) Front Matter Pages 91-91 Download chapter PDF Marketing Technologies (Martechs) Hashem Aghazadeh, Mozhde Khoshnevis Pages 93-108 Main Martechs in Brief Hashem Aghazadeh, Mozhde Khoshnevis Pages 109-157 Applications of Marketing Technologies (Martechs) in Digital Marketing Hashem Aghazadeh, Mozhde Khoshnevis Pages 159-185 Martechs and Digital Marketing+ (Types of Digital Marketing) Hashem Aghazadeh, Mozhde Khoshnevis Pages 187-226 Back Matter Pages 227-230 [https://link.springer.com/book/10.1007/978-981-97-0607-5]
520			_aThis book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). (https://link.springer.com/book/10.1007/978-981-97-0607-5)
650			_aInternet marketing
700			_aKhoshnevis, Mozhde _920794
942			_cBK _2ddc
999			_c8238 _d8238