000			01858nam a22002297a 4500
005			20250119150950.0
008			250119b |||||||| |||| 00| 0 eng d
020			_a9783030100759
082			_a658.827 _bDER
100			_aDerval, Diana _920792
245			_aDesigning luxury brands: _bthe science of pleasing customers' senses
260			_bSpringer _aCham _c2024
300			_axxii, 170 p.
365			_aEUR _b64.99
490			_aManagement for Professionals
500			_aTable of content: Front Matter Pages i-xxii Download chapter PDF Understanding Luxury Shoppers Diana Derval Pages 1-26 Identifying Profitable Markets Diana Derval Pages 27-50 Finding the Right Positioning Diana Derval Pages 51-76 Designing Luxury Brands Diana Derval Pages 77-104 Expanding Luxury Brands Internationally Diana Derval Pages 105-136 Building Iconic Brands Diana Derval Pages 137-158 [https://link.springer.com/book/10.1007/978-3-319-71557-5]
520			_aThis book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle. (https://link.springer.com/book/10.1007/978-3-319-71557-5)
650			_aSales--Marketing _9947
650			_aNeurosciences
650			_aManufacturing--Industries _9389
942			_cBK _2ddc
999			_c8237 _d8237