000 02398nam a22002057a 4500
999 _c816
_d816
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008 210322b ||||| |||| 00| 0 eng d
020 _a9781138097124
082 _a330.019
_bCAR
100 _aCartwright, Edward
_92153
245 _aBehavioralĀ economics
250 _a3rd
260 _bRoutledge
_aNew York
_c2018
300 _axxix, 555 p.
365 _aGBP
_b49.99
504 _aTable of Contents PART I Introduction 1 An introduction to behavioral economics PART II Economic behavior 2 Simple heuristics for complex choices 3 Choice with risk 4 Choosing when to act 5 Learning from new information 6 Interacting with others 7 Social preferences PART III Origins of behavior 8 Evolution and culture 9 Neuroeconomics PART IV Welfare and policy 10 Happiness and utility 11 Policy and behavior
520 _aBook Description Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
650 _aEconomics--Psychological aspects
_91925
942 _2ddc
_cBK