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008 250103b |||||||| |||| 00| 0 eng d
020 _a9788126558438
082 _a658.8
_bMIL
100 _aMiller, Scott Anderson
_918585
245 _aInbound marketing for dummies:
_ba wiley brand
260 _bWiley India Pvt. Ltd.
_aNew Delhi
_c2015
300 _axiv, 367 p.
365 _aINR
_b699.00
500 _aTable of content: Introduction Part I: Getting Started with Inbound Marketing Chapter 1: What Is Inbound Marketing, Anyway? Chapter 2: Introducing the Inbound Philosophy into Your Organization Chapter 3: Diagnosing Your Current Inbound Marketing Performance Chapter 4: Prescribing Strategic Inbound Marketing Solutions Chapter 5: Applying Inbound Solutions: Executing Your Plan Part II: The Art and Science of Consumer Connections Chapter 6: Mapping Your Customers' Purchase Paths Chapter 7: Discovering Customer Needs with Keywords Chapter 8: Connecting People with Your Products Part III: Building a Customer Conversion Machine Chapter 9: Building Your Conversion Machine Chapter 10: Organizing Your Website for Attraction and Conversion Chapter 11: Creating a Call to Action Map Part IV: Fueling Visitor Needs with Content Marketing Chapter 12: Creating Valuable Content: The 4 E's of Content Marketing Chapter 13: Creating Inbound Campaigns with Content Chapter 14: Blogging for Attraction Part V: Attracting Visitors to Your Website Chapter 15: Growing Your Organic Traffic Chapter 16: Attracting Visitors with Paid Search Chapter 17: Attracting Visitors with Social Media Sharing Chapter 18: Using Email to Attract and Reattract Part VI: Understanding the Power of Conversion Chapter 19: Knowing Your Conversion Types Chapter 20: Increasing Website Conversions Chapter 21: Building Effective Landing Pages Part VII: Measuring Success with Analytics Chapter 22: Measuring Your Inbound Marketing Results Chapter 23: Understanding User Testing Part VIII: The Part of Tens Chapter 24: Ten Steps to Implementing Inbound Marketing Chapter 25: Ten Important Inbound Marketing Metrics Glossary Index [https://www.wileyindia.com/inbound-marketing-for-dummies.html]
520 _aInbound Marketing For Dummies will help you survive in today's complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book. (https://www.wileyindia.com/inbound-marketing-for-dummies.html)
650 _aMarketing management
650 _aInternet advertising
_9431
942 _cBK
_2ddc
999 _c8109
_d8109