000 | 01082nam a22001937a 4500 | ||
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005 | 20250102144247.0 | ||
008 | 250102b |||||||| |||| 00| 0 eng d | ||
020 | _a9788126554393 | ||
082 |
_a658.8 _bSAU |
||
100 |
_aSauro, Jeff _918555 |
||
245 | _aCustomer analytics for dummies | ||
260 |
_bWiley India Pvt. Ltd. _aNew Delhi _c2015 |
||
300 | _ax, 324 p. | ||
365 |
_aINR _b799.00 |
||
520 | _aCustomer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. (https://www.wileyindia.com/customer-analytics-for-dummies.html) | ||
650 | _aMarketing research | ||
650 |
_aConsumer behavior--Data processing _920033 |
||
942 |
_cBK _2ddc |
||
999 |
_c8070 _d8070 |