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005 20250102144247.0
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020 _a9788126554393
082 _a658.8
_bSAU
100 _aSauro, Jeff
_918555
245 _aCustomer analytics for dummies
260 _bWiley India Pvt. Ltd.
_aNew Delhi
_c2015
300 _ax, 324 p.
365 _aINR
_b799.00
520 _aCustomer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. (https://www.wileyindia.com/customer-analytics-for-dummies.html)
650 _aMarketing research
650 _aConsumer behavior--Data processing
_920033
942 _cBK
_2ddc
999 _c8070
_d8070