000			03675nam a22002057a 4500
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008			250102b |||||||| |||| 00| 0 eng d
020			_a9788126555024
082			_a658.834 _bSHE
100			_aSheth, Jagdish N
245			_aThe howard-seth theory of buyer behavior
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2020
300			_aIxiii, 464 p.
365			_aINR _b1579.00
500			_aTable of content: Dedication Tributes Foreword Preface Acknowledgments Prologue Part I The Nature of The Theory and A Summary Chapter 1 Theory: Function, Need, and Structure 1.1 Functions of Theory 1.2 The Problem of Buyer Behavior 1.3 Structure of Theory 1.4 Summary and Conclusions Chapter 2 Summary of the Theory of Buyer Behavior 2.1 Buying Process 2.2 Description of Constructs 2.3 Relationships among Hypothetical Constructs 2.4 Summary and Conclusions Part II Structure of The Theory Chapter 3 Intervening and Exogenous Variables 3.1 Classification of Variables 3.2 Output Variables 3.3 Input Variables 3.4 Exogenous Variables 3.5 Summary Chapter 4 Learning Subsystem 4.1 Brand Comprehension 4.2 Motives 4.3 Choice Criteria 4.4 Attitude 4.5 Intention (To Buy) 4.6 Confidence (In Choice) 4.7 Satisfaction 4.8 Purchase Decision 4.9 Summary of Learning Constructs Chapter 5 Perceptual Constructs 5.1 Influences on Quantity of Information 5.2 Perceptual Bias 5.3 Summary and Conclusions 5.4 Hypothetical Constructs and Intervening Variables 5.5 Theory of Search 5.6 Routinized Response Behavior Part III The Theory and Its Measurement Chapter 6 Attitude’ as an Intervening Variable 6.1 Rules of Correspondence 6.2 Measurement and Scaling 6.1 A Multivariate Approach to Attitude¢ Measurement 6.3 Dynamics of Attitude Change 6.4 Summary and Conclusions Chapter 7 Purchase Behavior and Brand Loyalty 7.1 Purchase as an Intervening Variable 7.2 Stochastic Approaches to Brand Loyalty 7.3 Factor-Analytic Methods of Measuring Brand Loyalty 7.4 Summary and Conclusions Part IV The Theory and Its Application Chapter 8 Product Innovation 8.1 Product Class 8.2 Search Behavior 8.3 Sources of Information 8.4 Exogenous Variables 8.5 Summary Chapter 9 Symbolic Communication 9.1 Significative versus Symbolic Communication 9.2 A Paradigm of Symbolic Communication 9.3 Source of Communication 9.4 Channels of Communication 9.5 Message and Its Effects on Response Sequence 9.6 Summary and Conclusions Part V Summary and Implications Chapter 10 Theory: Structure, Function, and Need 10.1 Introduction 10.2 Functions of the Theory 10.3 Need for the Theory 10.4 Summary of Relations among Structure, Function, and Need Glossary of Terms Bibliography Index [https://www.wileyindia.com/the-howard-sheth-theory-of-buyer-behavior.html]
520			_a The Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market research. In the last 50 years, consumer behavior has experienced spectacular growth especially with the influence of behavioral sciences. The next 50 years will be even more exciting. Stay tuned. The key drivers are the rise of emerging markets such as China and India as the largest consumer markets in the world for branded products and services. (https://www.wileyindia.com/the-howard-sheth-theory-of-buyer-behavior.html)
650			_aBuyer behavior _920032
650			_aConsumer behavior
942			_cBK _2ddc
999			_c8069 _d8069