000			03136nam a22002297a 4500
005			20241122121344.0
008			241122b |||||||| |||| 00| 0 eng d
020			_a9781032605135
082			_a658.472 _bKEH
245			_aData analytics in marketing, entrepreneurship, and innovation
260			_bCRC Press _aBoca Raton _c2021
300			_aix, 181 p.
365			_aINR _b995.00
500			_aTable of content: 1 Business Analytics: Through SIoT and SIoV MOUNIR KEHAL 2 Innovation Analytics EMAN ZABALAWI AND ALIA AL JAMMAL 3 Business Predictive Analytics: Tools and Technologies DUSTIN WHITE 4 Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support PEDRO LONGART 5 Data Analytics in Marketing and Customer Analytics RAJASEKHARA MOULY POTLURI AND GERRY N. MUUKA 6 Marketing Analytics TABANI NDLOVU AND SIHLE NDLOVU 7 Big Data AnalyticsSUJNI PAUL 8 New Product Development and Entrepreneurship Analytics KENNEDY PRINCE MODUGU 9 Predictive Learning Analytics in Higher Education LAWAL O. YESUFU [https://www.routledge.com/Data-Analytics-in-Marketing-Entrepreneurship-and-Innovation/Kehal-ElAlfy/p/book/9780367697648?srsltid=AfmBOoo5wqtRJXcO6BCk4H0p9BZnqcfKHEsBu_UtL3nt7vZXloI5bjuu]
520			_aInnovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns. (https://www.routledge.com/Data-Analytics-in-Marketing-Entrepreneurship-and-Innovation/Kehal-ElAlfy/p/book/9780367697648?srsltid=AfmBOoo5wqtRJXcO6BCk4H0p9BZnqcfKHEsBu_UtL3nt7vZXloI5bjuu)
650			_aBusiness intelligence-Data processing _918826
650			_aComputer database management-Data mining _918827
650			_aBusiness and economics management science _918828
700			_aKehal, Mounir [Editor] _918829
700			_aAlfy, Shahira EI [Editor] _918830
942			_cBK _2ddc
999			_c7991 _d7991