000			02416nam a22001937a 4500
005			20241125193509.0
008			241125b |||||||| |||| 00| 0 eng d
020			_a9781529355727
082			_a330.973 _bHOF
100			_aHoffman, Liz _918482
245			_aCrash landing: _bthe inside story of how the world's biggest companies survived an economy on the brink
260			_bHodder & Stoughton Ltd. _aLondon _c2023
300			_axxi, 275 p.
365			_aINR _b699.00
520			_aIn early March 2020, with the Dow Jones flirting with 30,000, the world's biggest companies were riding an eleven-year economic high. By the end of the month, millions would be out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: business leaders were fumbling in the dark, tossing out long-term strategy and making decisions on the fly-decisions, they hoped, that might just save them. In Crash Landing, award-winning business journalist Liz Hoffman shows how the pandemic set the economy on fire-but if you look closely, the tinder was already there. Based on astonishing access inside some of the world's biggest and most iconic companies, this is a gripping account of the most remarkable period in modern economic history, revealing how they battled against an economic catastrophe for which there was no playbook: among them, AirBnB's Brian Chesky, blindsided by a virus in the middle of a high-stakes effort to go public; American Airlines's Doug Parker, shuttling between K Street and the White House, determined to secure a multi-billion-dollar bailout; and Ford's Jim Hackett, as his assembly lines went from churning out cars to ventilators. Crash Landing reveals the fear, grit, and gambles of the pandemic economy, while probing its implications for the future of work, corporate leadership, and capitalism itself, asking: Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten? (https://www.hachetteindia.com/Home/bookdetails/Info/9781529355727/crash-landing-the-inside-story-of-how-the-world-s-biggest-companies-survived-an-economy-on-the-brin)
650			_aCovid 19 (Disease) -- Economic aspects -- United States _918965
650			_aUnited States -- Economic conditions -- 21st century _918966
942			_cBK _2ddc
999			_c7951 _d7951