000			02938nam a22002177a 4500
005			20241129132229.0
008			241129b |||||||| |||| 00| 0 eng d
020			_a9780367426866
082			_a658.8342 _bSTE
100			_aStephens, Debra L _918468
245			_aEssentials of consumer behavior: _ban applied approach
250			_a2nd
260			_bRoutledge _aNew York _c2023
300			_aviii, 215 p.
365			_aGBP _b51.99
500			_aTable of content: Part 1: Fundamental Concepts in Consumer Behavior 1. Introduction to Consumer Behavior 2. Consumer Research Methods 3. Why We Buy 4. The Consumer’s Journey Part 2: How Consumers Create Meaning 5. Memory and Priming 6. Sensory Perception in a Consumption Context 7. Sociocultural and Interpersonal Influences on Consumer Behavior Part 3: Consumer Welfare 8. Marginalized Consumers 9. Children and Adolescents as Consumers 10. Nonhuman Animals as Special Possessions Part 4: Shifts in Technology and Consumer Values 11. The Rise of Collaborative Consumption and the Sharing Economy William Barnes and Greg Hill [https://www.routledge.com/Essentials-of-Consumer-Behavior-An-Applied-Approach/Stephens/p/book/9780367426866?srsltid=AfmBOooj9TaDm60GnitaQX6kszgwe94Vk5LEPtnrWvFT-UY0pJPWkbTz]
520			_aThis thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes. (https://www.routledge.com/Essentials-of-Consumer-Behavior-An-Applied-Approach/Stephens/p/book/9780367426866?srsltid=AfmBOooj9TaDm60GnitaQX6kszgwe94Vk5LEPtnrWvFT-UY0pJPWkbTz)
650			_aConsumer behavior
650			_aConsumers--Research _94024
942			_cBK _2ddc
999			_c7936 _d7936