000			02884nam a22002537a 4500
005			20241129131157.0
008			241129b |||||||| |||| 00| 0 eng d
020			_a9781032062006
082			_a658.802 _bPAR
100			_aParsons, Elizabeth _919153
245			_aContemporary issues in marketing and consumer behaviour
250			_a3rd
260			_bRoutledge _aNew York _c2023
300			_a198 p
365			_aGBP _b39.99
500			_aTable of content: Chapter 1 Introduction: How Has Marketing Changed? Chapter 2 Building Brand Cultures Chapter 3 Digital Markets and Marketing Chapter 4 Ethical Debates in Marketing Management Chapter 5 The Ethics and Politics of Consumption Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities Chapter 7 Psychoanalysis in Marketing Chapter 8 Hierarchies of Knowledge in Marketing Chapter 9 Marketing, Spaces and Places Chapter 10 The Globalised Marketplace [https://www.routledge.com/Contemporary-Issues-in-Marketing-and-Consumer-Behaviour/Parsons-Maclaran-Chatzidakis-Ashman/p/book/9781032062006]
520			_aThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides. (https://www.routledge.com/Contemporary-Issues-in-Marketing-and-Consumer-Behaviour/Parsons-Maclaran-Chatzidakis-Ashman/p/book/9781032062006)
650			_aConsumer behaviour _9659
650			_aMarketing
700			_aMaclaran, Pauline
700			_aChatzidakis, Andreas _919154
700			_aAshman, Rachel _919155
942			_cBK _2ddc
999			_c7935 _d7935