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020 _a9781032198460
082 _a330.954
_bMUR
245 _aDoing business in South Asia:
_ba case study collection
260 _bRoutledge
_aNew York
_c2023
300 _axiii, 165 p.
365 _aGBP
_b37.99
500 _aTable of content: Part 1 Introductory Chapter: Sucess in a Case Class – Resource for Students 1. Case Preparation and Analysis for Students Gina Vega and Rob Edwards Part II Strategic Management 2. Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too? Muralidhara G.V. Part III Localization Strategies of Global Companies 3. China Mobile in Pakistan: Zong's Vision, Strategy, and Growth Kumar K.B.S. 4. What's in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand's Market Entry in Nepal Kranti K. Dugar Part IV 5. HDFC Bank: Can It Overcome Tchnology Issues and Get Back on Growth Track? Sanjay Fuloria 6. India Post Payments Bank: Postal Services to Banking – Will the Journey be Smooth? Bala Subramanian R., Manjula N., and Muralidhara G.V. 7. Prana Healthcare Ujjal Mukherjee, Harold Andrew Patrick, Sharieff M.H., and Mohammad Salman Part V Emerging Global Brands 8. Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market? Kohinoor Biswas, Sayeed Alam M., and Muralidhara G.V. Part VI Digital Transformation 9. Jupiter: A Neobank Revolution in the Indian Banking System Bhagyashree Narayan and Bharati D.B. 10. Unified Payments Interface: Revolutionizing Digital Payments Sanjay Fuloria Part VII Sustainabiliuty 11. ITC's e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers Venu Gopal Rao K.S. Part VIII Inclusive Businesses 12. Unilever Pakistan: Creating a Gender-balanced Business Rupali Chaudhuri Part IX Businesses Promoting Gender Equality in Society 13. Shuttle: Fearless Drive Sadrul Huda S.S.M., Ishtiake Uddin, Afsana Akhtar, and Segufta Dilshad Part X Economic Development 14 Farm Sector Reforms in India: A Tough Road Ahead for the Government Muralidhara G.V. 15. Sri Lanka in Crisis: A Difficult Road Ahead? Muralidhara G.V. 16. Bangladesh: The Leading Star in South Asia – Can It Sustain the Momentum? Muralidhara G.V. [https://www.routledge.com/Doing-Business-in-South-Asia-A-Case-Study-Collection/Muralidhara/p/book/9781032198460?srsltid=AfmBOoqYZj_ktlhp2kmeINFnkj7jxXRm06ZpZDyYrEUU5mjXapmL6Hw1]
520 _aThis concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia. The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations. Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning. (https://www.routledge.com/Doing-Business-in-South-Asia-A-Case-Study-Collection/Muralidhara/p/book/9781032198460?srsltid=AfmBOoqYZj_ktlhp2kmeINFnkj7jxXRm06ZpZDyYrEUU5mjXapmL6Hw1)
650 _aEconomic development
650 _aSustainability
700 _aMuralidhara, G. V [Editor]
_919152
942 _cBK
_2ddc
999 _c7933
_d7933