000			02865nam a22002537a 4500
005			20241218151259.0
008			241218b |||||||| |||| 00| 0 eng d
020			_a9781032346793
082			_a658.872 _bKRO
245			_aDigital content marketing: _bcreating value in practice
260			_bRoutledge _aNew York _c2024
300			_axv, 240 p.
365			_aGBP _b39.99
500			_aTable of content: 1. Introduction to Content Marketing; 2. Content Marketing Planning, Execution and Measurement; 3. Content Marketing ideation: How to generate and manage creative concepts; 4. Value Creation Through Digital Content: Informative Value; 5. Value Creation Through Digital Content: Entertainment Value; 6. Value Creation Through Digital Content: Social Value; 7. Value Creation Through Digital Content: User Co-creation Value; 8. Digital Content and Social Media Influencers; 9. Content Curation: Best Practices and Techniques; 10. Content Marketing and Sponsorship; 11. The Dark Side of Content Marketing; 12. Contemporary and Emerging Content Marketing Trends [https://www.routledge.com/Digital-Content-Marketing-Creating-Value-in-Practice/Krowinska-Backhaus-Becker-Bosser/p/book/9781032346793?srsltid=AfmBOooCoqnVAj2AwYqxpPjnoVgki6_l9CM1N02iEghhcO3d6H6dzOs9]
520			_aDigital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions. (https://www.routledge.com/Digital-Content-Marketing-Creating-Value-in-Practice/Krowinska-Backhaus-Becker-Bosser/p/book/9781032346793?srsltid=AfmBOooCoqnVAj2AwYqxpPjnoVgki6_l9CM1N02iEghhcO3d6H6dzOs9)
650			_aStrategic planning
650			_aValue added _919779
650			_aInternet marketing
700			_aKrowinska, Agata [Editor] _919780
700			_aBackhaus, Christof [Editor] _919781
700			_aBecker, Benjamin [Editor] _919782
700			_aBosser, Fabian [Editor] _919783
942			_cBK _2ddc
999			_c7931 _d7931