000			01599nam a22002177a 4500
005			20241121152231.0
008			241121b |||||||| |||| 00| 0 eng d
020			_a9781944660918
082			_a658.848 _bJAN
100			_aJanavaras, Basil _918789
245			_aGlobal marketing management system
250			_a2nd
260			_bWorld Scientific Publishing _aSingapore _c2024
300			_axxxvi, 302 p.
365			_aINR _b1350
520			_aThis is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. (https://www.worldscientific.com/worldscibooks/10.1142/10310#t=aboutBook)
650			_aInternational Business enterprises--Management
650			_aExport marketing -- Management _918790
700			_aGeorge, Suresh _918791
942			_cBK _2ddc
999			_c7930 _d7930