000			01969nam a22002177a 4500
005			20241121151515.0
008			241121b |||||||| |||| 00| 0 eng d
020			_a9781032059679
082			_a658.8 _bHAS
100			_aHastings, Gerard _918787
245			_aSocial marketing: _bprinciples and practice for delivering global change
250			_a4th
260			_bRoutledge _aOxan _c2023
300			_axx, 351 p.
365			_aGBP _b45.99
520			_aSocial Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings. (https://www.routledge.com/Social-Marketing-Principles-and-Practice-for-Delivering-Global-Change/Hastings-Domegan/p/book/9781032059679?srsltid=AfmBOoo8CyWmikASx4kMG7si4rAKZ2CkZNR7PcQRTEIp6qzDbb9dXcNQ)
650			_aMarketing
650			_aSocial marketing
700			_aDomegan, Christine _918788
942			_cBK _2ddc
999			_c7927 _d7927