000			01463nam a22001937a 4500
005			20241122155248.0
008			241122b |||||||| |||| 00| 0 eng d
020			_a9781035020034
082			_a658.8 _bCOL
100			_aCollins, Marcus _918458
245			_aFor the culture: _bthe power behind what we buy, what we do, and who we want to be
260			_bMacmillan Business _aLondon _c2024
300			_aix, 304 p.
365			_aINR _b699.00
520			_ae all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same. (https://www.panmacmillan.com/authors/marcus-collins/for-the-culture/9781035020034)
650			_aBusiness-Economics _96110
650			_aDecision-Making and problem solving _918847
942			_cBK _2ddc
999			_c7924 _d7924