000			02802nam a22002177a 4500
005			20241218140339.0
008			241218b |||||||| |||| 00| 0 eng d
020			_a9781529745023
082			_a658.827 _bTOM
100			_aTombleson, Bridget _919777
245			_aDigital storytelling for brands
260			_bSage Publication Pvt Ltd _aLondon _c2023
300			_a287 p.
365			_aGBP _b39.99
500			_aTable of content: Chapter 1: Narrative Models Across the Ages Chapter 2: Semiotics In A Digital World Chapter 3: Participatory Culture And Transmedia Storytelling Chapter 4: The Traditional Narrative And The Collective Narrative Chapter 5: Telling Stories Across Multiple Platforms Chapter 6: Becoming a Story Curator Chapter 7: Storytelling Design And Composition Chapter 8: Storytelling Through Video And Scrollytelling Chapter 9: Podcasts For Business Storytelling Chapter 10: Brand Storytelling And Reputation Management Chapter 11: Outrage, Mis- and Disinformation In The Digital World Chapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling [https://us.sagepub.com/en-us/nam/digital-storytelling-for-brands/book275711#contents]
520			_aDigital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. (https://us.sagepub.com/en-us/nam/digital-storytelling-for-brands/book275711)
650			_aBranding _95786
650			_aDigital storytelling _919651
700			_aWolf, Katharina _919778
942			_cBK _2ddc
999			_c7919 _d7919