000			03081nam a22002297a 4500
005			20241218134832.0
008			241218b |||||||| |||| 00| 0 eng d
020			_a9781529754377
082			_a658.8009 _bLEE
100			_aLee, Julie Anne _919773
245			_aBusiness & marketing across cultures
260			_bSage Publication Ltd _aLondon _c2023
300			_axviii, 257 p.
365			_aGBP _b46.99
500			_aTable of content: Part 1: Understanding the Self and Others in Cross-Cultural and International Contexts Chapter 1: Similarities and Differences Across and Within Cultures Chapter 2: Communication and Language Chapter 3: Intercultural Interactions in Business and Marketing Part 2: Cross-Cultural Marketing Decision Making Chapter 4: Market Entry and Expansion Decisions Across Cultures Chapter 5: Cross-Cultural Marketing Strategy and Implementation Chapter 6: Designing a Culturally Sensitive Business Plan [https://us.sagepub.com/en-us/nam/business-marketing-across-cultures/book276334#contents]
520			_aIn an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. (https://us.sagepub.com/en-us/nam/business-marketing-across-cultures/book276334)
650			_aExport marketing _95939
650			_aInternational business--Enterprises management
700			_aUsunier, Jean-Claude _919774
700			_aTaras, Vasyl _919775
942			_cBK _2ddc
999			_c7917 _d7917