000			02387nam a22002057a 4500
005			20241216210434.0
008			241216b |||||||| |||| 00| 0 eng d
020			_a9781473906983
082			_a658.8342 _bHUA
100			_aHuang, Hazel _918451
245			_aConsumer psychology: _btheories & applications
260			_bSage Publication Ltd _aLondon _c2023
300			_axvii,
365			_aGBP _b35.99
500			_aTable of content: Introduction Consumer Knowledge Consumer Inference and Evaluation Consumer Implicit Cognition Consumer Development and Socialisation Emotions in Consumer Behaviour Consumer Motivation Consumer Identity - I Shop; Therefore, I am Environmental Psychology and Consumer Behaviour Evolutionary Psychology and Consumer Behaviour Consumer Well-Being Research Methods in Consumer Psychology [https://us.sagepub.com/en-us/nam/consumer-psychology/book244286#contents)
520			_aonsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK. (https://us.sagepub.com/en-us/nam/consumer-psychology/book244286)
650			_aConsumer behavior
650			_aConsumers psychology
942			_cBK _2ddc
999			_c7916 _d7916