000 01542nam a22002297a 4500
005 20241121144923.0
008 241121b |||||||| |||| 00| 0 eng d
020 _a9781292327129
082 _a658.4012
_bGAS
100 _aGassmann, Oliver
_918448
245 _aThe business model navigator:
_bthe strategies behind the most successful companies 
250 _a2nd
260 _bPearson Education Limited
_aHarlow
_c2020
300 _axx, 404 p.
365 _aGBP
_b24.99
520 _aA strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success. (https://www.pearson.com/en-ca/subject-catalog/p/business-model-navigator-the-the-strategies-behind-the-most-successful-companies/P200000004274/9781292327129)
650 _aBusiness planning
650 _aEntrepreneurship
700 _aFrankenberger, Karolin
_918781
700 _aChoudury, Michaela
_918782
942 _cBK
_2ddc
999 _c7913
_d7913