000			01885nam a22002297a 4500
005			20250114143221.0
008			241121b |||||||| |||| 00| 0 eng d
020			_a9789357055215
082			_a658.8 _bKOT
100			_aKotler, Philip
245			_aPrinciples of marketing
250			_a19th
260			_bPearson India Education Services Pvt. Ltd. _aNoida _c2023
300			_axxiv, 736 p.
365			_aINR _b1049.00
520			_aPrinciples of Marketing 19e discusses today's key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it's packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage-from traditional marketing all-stars to new-age digital competitors. The feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry. (https://www.pearsoned.co.in/web/books/9789357055215_Principles-of-Marketing_Philip-Kotler.aspx)
650			_aMarketing
700			_aArmstrong, Gary _918778
700			_aAgnihotri, Prafulla Y. _918779
700			_aBalasubramanian, Sridhar _918780
942			_cBK _2ddc
999			_c7910 _d7910